The Walt Disney Company / Star Sports · 2018 — 2019

Sports AI — Optical Tracking & Auto Highlights

Built and launched the Sports Product Innovation Lab at Star Sports.

Overview

At Star Sports (owned by The Walt Disney Company), I built and launched the Sports Product Innovation Lab — a dedicated capability for developing AI-powered sports broadcast products. The lab collaborated with IIIT-Hyderabad's research teams and shipped two products to live broadcast production.

Highlights

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  Built the Sports Product Innovation Lab from the ground up — team, process, and roadmap

  0 → 1
• —
  Shipped computer vision-based optical player tracking for live cricket — a pilot study was conducted in collaboration with Star Sports and went live on air

  deployed in live broadcast
• —
  Built an automated cricket highlight generator — AI identifies key moments and packages them into reels without human editing

  deployed in live broadcast
• —
  Collaborated with IIIT-Hyderabad's Product Labs on AI research for broadcasting analytics

Gallery