Product Leader · Tesla · San Francisco Bay Area
Parth
Choksi
$15B+
Revenue across products managed
3
Startups co-founded
10+
Years building
Engineer by training. Founder by instinct. Product leader who fixes what others walked away from.
Worked with

Tesla
Staff Product Manager

The Walt Disney Company
Assistant Manager, Product

Star Sports
Assistant Manager, Product
Educated at

Northwestern University

IIT Bombay

University of Bremen
Founded
About
The best product opportunities at most companies aren't on any roadmap — they're the ones everyone has quietly given up on.
Underinvested areas with real customer pain, operational drag, and hidden revenue potential. I've made a career of finding those and fixing them.
At Tesla, I lead digital products across Industrial Energy, Residential Energy, and Commercial Charging — business lines representing $15B in combined revenue — managing a team of PMs across all three. Two of those I volunteered for — product areas that hadn't seen meaningful investment in years. Both are now benchmarks internally. Both ended in promotions and expanded scope. The pattern is not accidental: I walk into the problems others have walked away from, understand them fully, and rebuild them end to end.
Equally comfortable shaping customer experience and making architectural decisions on APIs, databases and backend systems — that range isn't something I was handed, it's what happens when you're genuinely curious and fully own the products you build. I use AI the way strong PMs use data — as infrastructure. I've shipped LLM-powered automation and AI agents connected to live operational systems. Outside of Tesla, I built Spectate, an esports platform that hit 500 users in three weeks with zero marketing, using AI development tools — because the best way to stay sharp on what AI can and can't do is to build with it yourself.
The throughline across everything I've built: find the neglected problem, understand it fully, fix it at the root.
Experience
Work
Tesla
Staff Product Manager
2021 — Present
- —Led digital launches of Cybertruck, Robotaxi, new Model Y, and new Model 3 — collaborated across design, content, and engineering to build product narratives, design pages, develop React components, and ship4 major product launches
- —Conceptualized and built Tesla's React component library, integrated with the design system and evangelized adoption across the company — saving months of frontend work per teamadopted company-wide
- —Integrated CMS with Tesla's pricing systems — prices update automatically on the website whenever the pricing system updates, eliminating hours of manual work per price changepricing automation shipped
- —Built a novel flex module to generate React components directly from Figma — reduced design-to-production turnaround1 week → 1 day
- —Leads digital products for Megapack & Industrial Energy — owns quoting automation, contract automation, construction, commissioning, and service operations tools, plus the customer-facing Megapack portalcontributed to $12.8B Megapack revenue (2025)
- —Reimagined the Megapack quoting tool as the source of truth for the customer contract — led development of databases, backend services, and APIs consumed by 6+ downstream systems (service, commissioning, invoicing, sales management, LCOES, customer portal)quote creation: 1 week → minutes
- —Leads digital products for Supercharger & Commercial Charging — owns 0→1 launch of Supercharger for Business in USA, quoting, contract automation, and E2E internal tooling for sales, construction, and operations0 → 1 new business launched
- —Used AI to automate invoice verification for Charging; launched global automated remittance via Adyen integration, working with tax and compliance teams across jurisdictionsglobal payments automated
- —Built E2E residential Energy ownership experience — support, service, and account surfaces — plus an AI agent chatbot with live context from open service cases and upcoming visits2 AI products shipped
- —Manages Tesla Electric digital experience — where Tesla operates as a utility in Texas — and is leading expansion to other states and countries globallyactive utility expansion
McKinsey & Company
Digital Technology Coordinator
Digital technology engagements, bridging product and strategy workstreams during Master's program.
2019 — 2020
curbFlow
Product Leader
Defined product roadmap for a curb management and urban mobility startup.
2020
Moonshot Junior
Product Leader
Owned product for an EdTech platform building future-readiness curricula for K-12 students.
2020
The Walt Disney Company / Star Sports
Assistant Manager, Product
Built and launched the Sports Product Innovation Lab. Shipped AI products for optical player tracking and automated cricket highlight generation.
2018 — 2019
ITC Limited
Project Engineer
Delivered 10+ infrastructure and manufacturing projects across facilities.
2013 — 2015
Larsen & Toubro
Summer Intern
2009
Ventures
Meraki Studio
Co-founder & CPO
VR/AR/MR studio built from 0. Led product, tech, and marketing.
2015 — 2018
Meraki Training
Co-founder & CPO
Enterprise VR training platform — built and sold to corporate clients.
2017 — 2018
LevoDrive
Co-founder
0→1 consumer app connecting commuters with bus operators.
2015
Education
Northwestern University
Master of Engineering Management (MEM)
Specialization in Product Management, Design & Innovation
2019 — 2020
IIT Bombay
B.Tech + M.Tech, Mechanical Engineering
2008 — 2013
University of Bremen
Summer Research Program
2012
Work & Projects
Tesla
Tesla · 2025 — Present
Supercharger for Business
Launched Tesla's commercial Supercharging business in the USA from zero.
Tesla · 2022 — Present
Megapack Quoting Tool
Reduced multi-million dollar Megapack quote creation from 1 week to minutes.
Tesla · 2021 — Present
Cybertruck, Robotaxi & Product Launches
Led digital launches for Tesla's most iconic new products.
Side Projects
Star Sports & The Walt Disney Company
The Walt Disney Company / Star Sports · 2018 — 2019
Sports AI — Optical Tracking & Auto Highlights
Built and launched the Sports Product Innovation Lab at Star Sports.
Star Sports · 2018 — 2019
Commentator's Car
A self-contained mobile broadcast unit for on-the-ground sports commentary.
Star Sports · 2018 — 2019
Zero Density Studio Integration
Brought real-time AR virtual studio production to live sports broadcasts.
Meraki Studio & Meraki Training
Meraki Studio · 2016
Royal Caribbean VR Walkthrough
An immersive VR cruise walkthrough — one of the first enterprise VR activations in travel.
Meraki Studio · 2015 — 2018
DSLR VR Camera Rig
Custom-built multi-DSLR 360° camera rig for cinematic VR production.
Meraki Training · 2017 — 2018
Enterprise VR Training Platform
Workforce training faster and cheaper — using VR and AI.
Early Work
LevoDrive · 2015
LevoDrive
Comfortable, confirmed-seat AC buses to solve the daily city commute.
Northwestern University · 2019 — 2020
Level-Up
Personality-based matchmaking for gamers to find compatible teammates.
ITC Limited · 2014
1 MW Solar Power Plant
End-to-end project lead for a 1 MW rooftop solar installation.
ITC Limited · 2013 — 2015
Factory Infrastructure Expansion
Large-scale manufacturing facility expansion across ITC facilities.
IIT Bombay · 2012 — 2013
Delamination in Composite Materials
FE modelling for prediction of in-plane shear and delamination in composite laminates.
Press
Interviews & Profiles
4 Lessons in Product Management
Northwestern McCormick Engineering · 2025
What's It Like to Work at Tesla?
YouTube
Episode #21: Parth Choksi, Senior Product Manager at Tesla
The Samelogic Podcast · 2022
From Virtual Reality to Tesla
Northwestern McCormick Engineering · 2021
Student Spotlight: Parth Choksi
Northwestern McCormick Engineering · 2019
Industry Coverage
How VR Can Be Used in Industrial Training
Insights Success
VR in India Shows Caution and Optimism
NDTV Gadgets
Cinematic Virtual Reality for Visual Storytelling
Insights Success
Indian Filmmakers Are Betting on Virtual Reality in a Big Way
Hindustan Times
11 Promising Virtual Reality Startups In India
IndianWeb2
5 Creative Virtual Reality Startups in India
Express Computer
How Startups Like SmartVizx & Tesseract Are Creating Immersive VR Solutions
Economic Times Tech
10 Startups That Are Changing the Face of Virtual Reality in India
Analytics India Magazine
Content Creation for Brands a Big Hit with VR Startups
Economic Times Tech
Filmmaker Sairam Sagiraju's VR Movies to Be Screened at LIFF
Analytics India Magazine
VR Here!
Deccan Chronicle
Work with me
Direct, practical 1:1 sessions — no fluff, just the guidance that actually moves the needle.
Breaking into PM
For grad students who want to land a PM role — whether your background makes it obvious or not.
- — Mock interviews
- — Resume review
- — 1:1 coaching
- — Career strategy
Building with AI
For founders and builders who want to move fast — AI feature strategy, product decisions, and shipping with AI tools.
- — AI product strategy
- — Concept to prototype
- — Tool & stack guidance
- — Founder advisory


