Parth Choksi

Product Leader · Tesla · San Francisco Bay Area

Parth
Choksi

$15B+

Revenue across products managed

3

Startups co-founded

10+

Years building

Engineer by training. Founder by instinct. Product leader who fixes what others walked away from.

Worked with

Tesla

Tesla

Staff Product Manager

The Walt Disney Company

The Walt Disney Company

Assistant Manager, Product

Star Sports

Star Sports

Assistant Manager, Product

Educated at

Northwestern University

Northwestern University

IIT Bombay

IIT Bombay

University of Bremen

University of Bremen

Founded

About

The best product opportunities at most companies aren't on any roadmap — they're the ones everyone has quietly given up on.

Underinvested areas with real customer pain, operational drag, and hidden revenue potential. I've made a career of finding those and fixing them.

At Tesla, I lead digital products across Industrial Energy, Residential Energy, and Commercial Charging — business lines representing $15B in combined revenue — managing a team of PMs across all three. Two of those I volunteered for — product areas that hadn't seen meaningful investment in years. Both are now benchmarks internally. Both ended in promotions and expanded scope. The pattern is not accidental: I walk into the problems others have walked away from, understand them fully, and rebuild them end to end.

Equally comfortable shaping customer experience and making architectural decisions on APIs, databases and backend systems — that range isn't something I was handed, it's what happens when you're genuinely curious and fully own the products you build. I use AI the way strong PMs use data — as infrastructure. I've shipped LLM-powered automation and AI agents connected to live operational systems. Outside of Tesla, I built Spectate, an esports platform that hit 500 users in three weeks with zero marketing, using AI development tools — because the best way to stay sharp on what AI can and can't do is to build with it yourself.

The throughline across everything I've built: find the neglected problem, understand it fully, fix it at the root.

Experience

Work

Tesla

Staff Product Manager

2021 — Present

Discovery & CMSMegapack & IndustrialSupercharger & ChargingResidential EnergyTesla Electric
  • Led digital launches of Cybertruck, Robotaxi, new Model Y, and new Model 3 — collaborated across design, content, and engineering to build product narratives, design pages, develop React components, and ship
    4 major product launches
  • Conceptualized and built Tesla's React component library, integrated with the design system and evangelized adoption across the company — saving months of frontend work per team
    adopted company-wide
  • Integrated CMS with Tesla's pricing systems — prices update automatically on the website whenever the pricing system updates, eliminating hours of manual work per price change
    pricing automation shipped
  • Built a novel flex module to generate React components directly from Figma — reduced design-to-production turnaround
    1 week → 1 day
  • Leads digital products for Megapack & Industrial Energy — owns quoting automation, contract automation, construction, commissioning, and service operations tools, plus the customer-facing Megapack portal
    contributed to $12.8B Megapack revenue (2025)
  • Reimagined the Megapack quoting tool as the source of truth for the customer contract — led development of databases, backend services, and APIs consumed by 6+ downstream systems (service, commissioning, invoicing, sales management, LCOES, customer portal)
    quote creation: 1 week → minutes
  • Leads digital products for Supercharger & Commercial Charging — owns 0→1 launch of Supercharger for Business in USA, quoting, contract automation, and E2E internal tooling for sales, construction, and operations
    0 → 1 new business launched
  • Used AI to automate invoice verification for Charging; launched global automated remittance via Adyen integration, working with tax and compliance teams across jurisdictions
    global payments automated
  • Built E2E residential Energy ownership experience — support, service, and account surfaces — plus an AI agent chatbot with live context from open service cases and upcoming visits
    2 AI products shipped
  • Manages Tesla Electric digital experience — where Tesla operates as a utility in Texas — and is leading expansion to other states and countries globally
    active utility expansion

McKinsey & Company

Digital Technology Coordinator

Digital technology engagements, bridging product and strategy workstreams during Master's program.

2019 — 2020

curbFlow

Product Leader

Defined product roadmap for a curb management and urban mobility startup.

2020

Moonshot Junior

Product Leader

Owned product for an EdTech platform building future-readiness curricula for K-12 students.

2020

The Walt Disney Company / Star Sports

Assistant Manager, Product

Built and launched the Sports Product Innovation Lab. Shipped AI products for optical player tracking and automated cricket highlight generation.

deployed in live broadcast

2018 — 2019

ITC Limited

Project Engineer

Delivered 10+ infrastructure and manufacturing projects across facilities.

$17M+ in capital expenditure

2013 — 2015

Larsen & Toubro

Summer Intern

2009

Ventures

Meraki Studio

Co-founder & CPO

VR/AR/MR studio built from 0. Led product, tech, and marketing.

clients incl. Royal Caribbean · 8 press features

2015 — 2018

Meraki Training

Co-founder & CPO

Enterprise VR training platform — built and sold to corporate clients.

enterprise sales closed

2017 — 2018

LevoDrive

Co-founder

0→1 consumer app connecting commuters with bus operators.

2015

Education

Northwestern University

Master of Engineering Management (MEM)

Specialization in Product Management, Design & Innovation

2019 — 2020

IIT Bombay

B.Tech + M.Tech, Mechanical Engineering

2008 — 2013

University of Bremen

Summer Research Program

2012

Work & Projects

Tesla

Side Projects

Star Sports & The Walt Disney Company

Meraki Studio & Meraki Training

Early Work

Personal

Work with me

Direct, practical 1:1 sessions — no fluff, just the guidance that actually moves the needle.

Breaking into PM

For grad students who want to land a PM role — whether your background makes it obvious or not.

  • Mock interviews
  • Resume review
  • 1:1 coaching
  • Career strategy
Book a mock interview →

Building with AI

For founders and builders who want to move fast — AI feature strategy, product decisions, and shipping with AI tools.

  • AI product strategy
  • Concept to prototype
  • Tool & stack guidance
  • Founder advisory
Book a strategy call →